Having a well-designed website today simply is not enough to drive an increase in sales and grow a business. The internet and search have become a very crowded space and getting your website service or product in front of potential clients when they search for your product at the right time has become more difficult.
For this reason, having a search marketing campaign has become essential to the success of any business, online search marketing strategies are also proven to be the most cost-effective way to spend our advertising budget due to the targeted way online search works.
This is a process of growing the quality and quantity of website traffic by increasing the visibility of a website’s search results. This is achieved by optimising your website with continuous changes to get the desired search result.
SEO is a long-term strategy and can take several months to get a meaningful result.
When opting for Pay-Per-Click advertising you will be making use of the Google AdWords service.
This option is suited for people that need quick results when advertising.