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Should I get a website for my small business?
One thing that the last two years have shown us is the importance and relevance of a website.
With more and more products and services going online, that is where people are looking.
Social media is great to help attract people to a website, but not as great when you are trying to showcase your products and services to potential buyers.
8 Reasons getting a website a still relevant in 2021.
1. It makes you look professional.
A professionally designed website where you showcase your products, services, work and certificates stands out more than having only a social media presence. Beyond having a website, it will also give you the ability to have branded email accounts that add a level of professionalism to all that corresponds with you and your business.
2. Your website can attract new customers through Search Engine results.
To encourage continued success in any business it needs to attract new customers, and one of the best ways to do it is by making your business visible when potential clients are searching for companies and or services like yours.
A well-optimised website can help your business rank high in search for a variety of keywords and search terms, getting you more website visits and increasing your leads and ultimately your sales.
3. You can clearly showcase your products and services.
Your website can show potential clients what they’ll get when they work with you by displaying your products or services.
Your website can also provide pricing data, provide information on upcoming events, or even provide an online space where clients can buy directly from you.
Having your contact information displayed clearly and optimised for search, potential clients will have the option to call you directly. By removing clicks and steps can make the difference between a potential client supporting you over your competitor.
4. Social Proof
Displaying your reviews and testimonials on your website is a great way to establish social proof. You can display and link to articles etc that featured you, further getting exposure while building trust in your brand and increasing your sales.
5. A Website can encourage customers to contact you.
A website makes for a great place to have all your contact details and to make it easier for clients to get hold of you. Clients can also fill in a contact form where you could ask for details related to their query and therefore better respond to them when you contact them.
6. Integration with Google Maps.
Map integration is an easy way for potential clients to find out where they can find you. Having a listing in Google Maps will further give you exposure in search and help get clients to your website.
7. Establish your place online in your industry.
Building prominent and lasting visibility within search takes time and investment. If you are not doing it already your competition surely is.
8. Long term success
Once your website has the desired visibility in search your investment will start paying for itself. A good placing in generic search will ensure ongoing interest in your product or service without you having to spend more on getting noticed while your potential clients are looking for your product or service.